Your club’s AI content assistant.
Spend less time writing and more time running your club. Describe what you need and the assistant prepares content from club information inside your admin. You approve every change before it is saved.
Help with writing. Club context. Your approval.
Less writing, more time for your club
Turn a short request into a match announcement, social post, news draft or newsletter. Prepare it inside your admin without copying background information into another tool and pasting the text back into your website.
An assistant that knows your club
It can use your teams, fixtures, results, match reports and existing news. You have less background to explain each time you write about a team or its latest match. It works with available club information you have permission to access.
You approve every saved change
Review the proposed content and accept or reject the change. It is saved only after your approval. News and newsletters become editable drafts. Publishing on the website and sending to supporters stay under your control.
Turn club activity into supporter updates.
Keep supporters informed during busy weeks
A weekend invitation, recent results or an update from the club. The assistant makes regular content easier to prepare while volunteers are busy with training, matches and running the club.
Turn a result into a story worth sharing
Use a result, match report and club commentary as the basis for news or a short social post. Help supporters follow what happened on the pitch and how different teams are doing. Check the draft and add your own observations.
Help for the first team, reserves and juniors.
Give every team a voice
Prepare content for the first team, reserves or youth squads using the relevant team’s information. Share activity across the whole club so parents and supporters can follow the team that matters to them.
Describe what you need in everyday language
Try “Prepare an invitation to the juniors’ next home match.” Then ask for a shorter version, a different headline or a friendlier tone. Coaches, editors and volunteers have something to work from without starting with a blank page.
Access follows club responsibilities
The assistant respects existing team access and content permissions. Each staff member works within their club role, so content assistance fits the responsibilities already set up in your admin.
From a request to an editable draft.
Describe what you want to prepare
Specify the team and the content you need. The assistant can use information already in your admin.
Review and refine the proposal
Check facts, names and tone. Ask for revisions and choose which proposed changes to accept.
Approve saving the draft
Continue editing the approved news or newsletter draft. Decide when to publish or send it yourself.
The assistant is part of the football content management system. It helps you prepare updates supporters can read on your club website or in their inbox.
You might also want to know
No. You approve every saved change first. Approved news and newsletters become editable drafts. You control publishing and sending.
No. Describe what you need in everyday language. Ask for a shorter version, another headline or further revisions.
Yes. Review facts, names, dates and wording before approval. The assistant helps with preparation; you decide the final version of your club’s update.
It follows your existing team access and content permissions, working with club information within the access you already have.
How could the assistant help your club?
Tell us who prepares your content and what they need. We’ll show you the assistant and how to review proposals before saving. Find details of the offer on our pricing page.